Why Does Terradon Communications Use Kentico CMS Desk for Website Development?

TCG uses Kentico CMS because we can give customers a dynamic website with many options in order to communicate well to the viewers in which they are focusing in their business plan.


Kentico CMS is an enterprise Web Content Management System and Customer Experience Management System that provides a complete set of features for building websites, intranets, community sites and e-commerce solutions on the Microsoft ASP.NET platform. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, multisite management and it ships with 40 modules, 340 configurable Web parts and source code available.

Kentico Software (http://www.kentico.com) helps clients create successful dynamic websites, intranets, community sites and e-commerce solutions using Kentico CMS for ASP.NET. It's committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has offices in the United States (Nashua, NH and Seattle, WA) and United Kingdom (Reading).



Web Content Management Software Leader, Kentico CMS, announced in early July that Gold Partner BlueModus was recognized as a top 10 website in June for its responsive mobile engineering and web development with Martini (http://www.martini.com).

According to BlueModus President, Dave Baumgarten, “Martini needed a site that provided an upscale experiential interface, but did not want to sacrifice responsive behavior or the capability for its markets to translate the site to a specific region.” To achieve this, BlueModus leveraged Kentico as the Web platform. Working with Exposure, a UK-­based design agency, the website takes users through the Martini products and drinks, using an HTML5 approach to display products with lighting effects to highlight the imagery provided in these sections.

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10956536.htm

Five Website Strategies for 2013

Do you have any strategies for your website development?   There is a lot of competition out there and you may need some advice to help your sites get noticed.

Once considered a calling card for your business or an online brochure, websites have now evolved into a visually packed battle ground for businesses. If you think your marketing is just fine with your standard website, think again! There’s a good chance your standard website just won’t be compelling enough in the new year. Make your web strategy a priority in 2013 by implementing these five trends.

1. Support Mobile Devices
If you haven’t updated your website to support mobile devices, this should be your top priority in 2013. People are accessing your website from a multitude of devices – including smartphones and tablets – at a record pace. The easiest way to support all devices is implementing responsive web design, which enables your website to be viewed on nearly any device. If your website is more complicated, consider creating a separate mobile website or creating a mobile application. Not sure if you’re ready for mobile? Test your website to check for mobile compatibility.

2. Make your Website a Place to Stay
Websites need to be more than just a home page and a list of services. Effective websites have become interactive playgrounds, using video and games alongside striking images and intelligent content. Make your website a place where people come for a long visit. Websites that entertain and educate the audience are much more effective than the traditional sales pitch.

3. Provide Great Content Marketing
With the numerous changes to search engine algorithms, you need to provide fresh content on your website on a regular basis to compete and be found. Strive to create relevant, timely content that people find valuable and ultimately want to share. And sharing is one of the best ways to drive traffic and obtain new, high-quality leads.

4. Tell Your Story Visually
The amount of information that people are accessing in any single day is staggering. Visual storytelling, often through infographics, is quickly becoming a popular way to communicate with viewers. A strong visual element allows visitors to scan information and absorb the data quickly. It’s a great way to get your information and website shared on social networking too.

5. Reignite Your Email Marketing
With the number of smartphones on the market, people have access to email instantly. Rethink your email marketing strategy with the ideas of social, local and mobile. Focus on segmenting your email list based on the preferences and locations of your subscriber, and send out information that is easy to view and digestible on the go. Be sure to make your email list subscription a focal point of your website to build subscribers.

 http://parkbenchdigital.com/blog/5-website-strategies-2013/

Best Practices in Optimizing SEO Videos

The following article has great advice in using videos in providing information to potential customers for your business or organization.

                                                www.internetsearchinc.com

The Best Practices in Optimizing SEO Videos

SEO videos are a great way for you to expose your brand to users who are not familiar with your brand, your products or your services. All marketers and site owners continuously experiment with video as a way of intercepting their target markets. And because of this, we see more and more video-driven content surface on the Web. The popularity of video content on the web depends on the study or data you're reviewing and the results always vary.

Nowadays, there are a lot of vids out there that are useless and lacking in information in their content. Although there are a lot of great "How To" videos out there, there are still a lot of video footage that are just a noise and an interruption to those who are looking for useful and relevant information.

The growth of SEO videos has been quite explosive. Because of this significant growth, the need for online video optimization should take place. These are some best practices that one should consider when planning to optimize online vids.

1. Make sure that the clips of your videos are relevant and informative. You must ensure that your video gives useful and informative information. Vids that show step by step procedures are great while videos that express opinion about a specific topic can also be useful. Some videos that have nothing to do with your brand or service offering and also a general or vague one in nature will only confuse your audience. Save your viewer some trouble and don't upload for the sake of uploading a vid.

2. Give your video a catchy title - The best way to get users to view your vid is to give it a catchy title that should contain related key phrase which are relevant to your product, service or brand. This is one search engine optimization trick you can use.

3. Use your video as a portal to other contents on your website. You can upload some vids to Youtube and provide links back to your related content as well as other vid content on your website.

4. Optimize your video for important key phrases. Tag your vids with terms then, consider naming the file-name with terms in mind.

5. Provide transcripts of your vids. In order for your video to rank well, you need to give the search engines something to index and rank.

6. Keep your SEO videos to five minutes or less. Make sure your vid is just five minutes or less because if it's of long duration, it makes it boring to watch and your visitors might lose their interest in watching it.

7. Make use of a Video-Sitemap. Ensure that users and search engine spiders can find your content; and the easiest way to do this is by using video-sitemap on your site. Make sure you use important keywords in the anchor text links on your videos.

8. Brand your vids with Logo.

9. Offer the option to embed your SEO videos. You can allow the users to access the coding that will allow them to embed your video on their site or blog.

10. Allow your users to rate your Video. Let your users rate your vids because vids that have high ratings are the ones that users tend to favorite and save.

11. Submit your video to RSS.

The best way to optimize your vid content is to think about the user and the people you want to engage in your video. Don't just post a video just for the sake of posting it. Consider your audience. Keep in mind that SEO videos are also important factors for search engine optimization

 Article :http://www.promotionworld.com/se/articles/article/130716-best-practices-optimizing-seo-videos