Thursday, July 18, 2013

Best Practices in Optimizing SEO Videos

The following article has great advice in using videos in providing information to potential customers for your business or organization.

                                                www.internetsearchinc.com

The Best Practices in Optimizing SEO Videos

SEO videos are a great way for you to expose your brand to users who are not familiar with your brand, your products or your services. All marketers and site owners continuously experiment with video as a way of intercepting their target markets. And because of this, we see more and more video-driven content surface on the Web. The popularity of video content on the web depends on the study or data you're reviewing and the results always vary.
Nowadays, there are a lot of vids out there that are useless and lacking in information in their content. Although there are a lot of great "How To" videos out there, there are still a lot of video footage that are just a noise and an interruption to those who are looking for useful and relevant information.
The growth of SEO videos has been quite explosive. Because of this significant growth, the need for online video optimization should take place. These are some best practices that one should consider when planning to optimize online vids.
1. Make sure that the clips of your videos are relevant and informative. You must ensure that your video gives useful and informative information. Vids that show step by step procedures are great while videos that express opinion about a specific topic can also be useful. Some videos that have nothing to do with your brand or service offering and also a general or vague one in nature will only confuse your audience. Save your viewer some trouble and don't upload for the sake of uploading a vid.
2. Give your video a catchy title - The best way to get users to view your vid is to give it a catchy title that should contain related key phrase which are relevant to your product, service or brand. This is one search engine optimization trick you can use.
3. Use your video as a portal to other contents on your website. You can upload some vids to Youtube and provide links back to your related content as well as other vid content on your website.
4. Optimize your video for important key phrases. Tag your vids with terms then, consider naming the file-name with terms in mind.
5. Provide transcripts of your vids. In order for your video to rank well, you need to give the search engines something to index and rank.
6. Keep your SEO videos to five minutes or less. Make sure your vid is just five minutes or less because if it's of long duration, it makes it boring to watch and your visitors might lose their interest in watching it.
7. Make use of a Video-Sitemap. Ensure that users and search engine spiders can find your content; and the easiest way to do this is by using video-sitemap on your site. Make sure you use important keywords in the anchor text links on your videos.
8. Brand your vids with Logo.
9. Offer the option to embed your SEO videos. You can allow the users to access the coding that will allow them to embed your video on their site or blog.
10. Allow your users to rate your Video. Let your users rate your vids because vids that have high ratings are the ones that users tend to favorite and save.
11. Submit your video to RSS.
The best way to optimize your vid content is to think about the user and the people you want to engage in your video. Don't just post a video just for the sake of posting it. Consider your audience. Keep in mind that SEO videos are also important factors for search engine optimization



 

1 comment:

  1. Great guides. This is an awesome article. Thanks for sharing and looking forward for reading more... Web Development In Dubai

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