How Google Hummingbird is Revolutionizing Content Development in the Legal Industry

Google Hummingbird was released in September 2013. For those who have not yet heard of this new way of interacting with users.


Google claims that its Hummingbird algorithm offers a more natural way to use its search engines. In the past month Hummingbird was quietly deployed before any announcement was made. Google senior vice president Amit Singhal said that this is the largest algorithm update in three years, the last update was three years before the "caffeine plan."

Singhal said that the algorithm can make use of more complex search requests and has a better understanding of the concept of human language, rather than a few scattered words. This new algorithm is a big step forward in the Internet history as searches will be more "human friendly" than ever. The algorithm is designed for conversational or semantic search. Google uses its knowledge graph to answer questions users type as a query For example, a query like "how tall is Mount Everest" would return the search result: 29,029' (8,848 m) Mount Everest, Elevation. Although the knowledge graph is a big part of the hummingbird update, it is not the only thing affected. The hummingbird algorithm is estimated to impact 90% of all searches, impacting billions of pages on the web. This means that sites that are more likely to answer the users questions might be favored. With a growing number of mobile users, the hummingbird algorithm had voice search in mind. Hummingbird was designed to understand the users intent and provide the best possible results.

 A recent article speaks how Google Hummingbird can change a content developers writing.

How Does This Lead To Revolution?

Content development has been growing as a marketing tool for the last few years and marketers have learned on how to optimize content for search-engine crawlers. SEO experts have focused on building authority and sharability through link building in guest blogs and social media. These methods will still play a vital part in the future of SEO but one thing is changing dramatically: how Google reads a query and decides what the best result is.

Hummingbird changes from a focus on keywords to a focus on the overall meaning behind the query (the semantic meaning) and then finds the content that best answers the question or inquiry. Therefore, content isn’t about fitting a certain keyword schema and a certain amount of backlinks to get your rank and authority up anymore. Now search engine optimization is about how well your content functions as an answer to the user’s query. If you are developing content for a business, it should be designated towards a specific market. Therefore, you have to find out the wants and needs of the market you are writing for.

Hummingbird means your content has to be original, functional, specific, and well written. These qualities in writing will lead to sharability and, therefore, backlinks. Good content, therefore, is content that works for the user not for Google (although by writing for the user you are also writing content that works for Google). What makes this revolutionized algorithm so great is that it changes what has been the normal marketing strategy in content development : building authority, good keywords, sharability, and backlinks in order to create “good content”. Instead, good content should be good writing that helps a user or client and serves a purpose other than appeasing the omnipotent Google.

How This Will Change Content Developer’s Writing

Since Google is focusing on the semantic meaning of queries, this means content will have to be better at answering the semantic meanings of queries. For content to get indexed and reach high rankings, content developers have to write in a way that will be a helpful experience. Meaning an article that is well organized, informative or useful, and creative.

Google’s updates continue to force the content developer to revolutionize their way of writing from businesses to clients. Instead of getting lost in the technology of page indexing and keyword research, now it’s about finding out which pages generate traffic and give your market the best user experience. So, content development is about creating experience. This means more and more, content development is turning into pure art.

http://www.dailydealmedia.com/google-hummingbird-how-its545-revolutionizing-content-development-in-the-legal-industry/

Best Tips for Better Search Engine Listings and Increased Conversions

                                             diversitydesign.com

Developing a website and implementing a few key words does not guarantee good rankings in search engines. Loren Doren ,Creative Director, of IFM shared some great tips to stay ahead of the competition.

Len says. “When a prospective client comes to us to develop a new website for their business, they don’t ask us to help them understand the technology and their options, just offer them solutions to their current site quality issues. However, although we manage many client sites, the technology available today can now allow clients to manage some parts of their web presence.”




For good ranking for any website, on any search engine, here are some key pointers to follow:

Website layout – keep it simple. Make sure important information is “high” on the page and less important information is at, or “below the fold” (below the viewing portion of a website at bottom of your computer monitor screen).
Content – Make sure content on web page is “to-the-point”, covers all or most aspects of the topic at hand, but does not run-on forever. Make sure pictures have the proper “alt tag” descriptions and the page font has an adequate contrast from the page background so it’s easy to read.
Forget about keywords, and make sure to use “key phrases” on company web pages. Many people over-stuff the keyword meta tag code and page content, which could be perceived by some search engines as unnatural and poor rankings could be the result. So it’s not so much the keyword tag that can be a negative thing, as very few search engines actually use that meta tag for ranking these days, but more the page content.
Ask for the sale! Make sure there are more than one “Call to Action” items on all site pages which lead visitors to sales page or at least a contact page.

•Lastly – all search engines have “guideline” pages. It doesn’t matter if it’s Google, Bing or any other engine – they all have guidelines. If the site owner is managing the website, read those guidelines. Otherwise have the site developer or manager read those guidelines to make sure all is well.

In Front Media designs Responsive WordPress websites and also offers Social Media Optimizing, Search Engine Optimization and standard Web Design services. For more information visit IFM at http://www.ifm.ca.

Read the full story at http://www.prweb.com/releases/2013/8/prweb11038910.htm

Read more: http://www.digitaljournal.com/pr/1421661#ixzz2cVzTNFI4










 

Best Practices in Optimizing SEO Videos

The following article has great advice in using videos in providing information to potential customers for your business or organization.

                                                www.internetsearchinc.com

The Best Practices in Optimizing SEO Videos

SEO videos are a great way for you to expose your brand to users who are not familiar with your brand, your products or your services. All marketers and site owners continuously experiment with video as a way of intercepting their target markets. And because of this, we see more and more video-driven content surface on the Web. The popularity of video content on the web depends on the study or data you're reviewing and the results always vary.

Nowadays, there are a lot of vids out there that are useless and lacking in information in their content. Although there are a lot of great "How To" videos out there, there are still a lot of video footage that are just a noise and an interruption to those who are looking for useful and relevant information.

The growth of SEO videos has been quite explosive. Because of this significant growth, the need for online video optimization should take place. These are some best practices that one should consider when planning to optimize online vids.

1. Make sure that the clips of your videos are relevant and informative. You must ensure that your video gives useful and informative information. Vids that show step by step procedures are great while videos that express opinion about a specific topic can also be useful. Some videos that have nothing to do with your brand or service offering and also a general or vague one in nature will only confuse your audience. Save your viewer some trouble and don't upload for the sake of uploading a vid.

2. Give your video a catchy title - The best way to get users to view your vid is to give it a catchy title that should contain related key phrase which are relevant to your product, service or brand. This is one search engine optimization trick you can use.

3. Use your video as a portal to other contents on your website. You can upload some vids to Youtube and provide links back to your related content as well as other vid content on your website.

4. Optimize your video for important key phrases. Tag your vids with terms then, consider naming the file-name with terms in mind.

5. Provide transcripts of your vids. In order for your video to rank well, you need to give the search engines something to index and rank.

6. Keep your SEO videos to five minutes or less. Make sure your vid is just five minutes or less because if it's of long duration, it makes it boring to watch and your visitors might lose their interest in watching it.

7. Make use of a Video-Sitemap. Ensure that users and search engine spiders can find your content; and the easiest way to do this is by using video-sitemap on your site. Make sure you use important keywords in the anchor text links on your videos.

8. Brand your vids with Logo.

9. Offer the option to embed your SEO videos. You can allow the users to access the coding that will allow them to embed your video on their site or blog.

10. Allow your users to rate your Video. Let your users rate your vids because vids that have high ratings are the ones that users tend to favorite and save.

11. Submit your video to RSS.

The best way to optimize your vid content is to think about the user and the people you want to engage in your video. Don't just post a video just for the sake of posting it. Consider your audience. Keep in mind that SEO videos are also important factors for search engine optimization

 Article :http://www.promotionworld.com/se/articles/article/130716-best-practices-optimizing-seo-videos