Is Google Making Its Mark With Social Media?

                                  

                                           igetpaidonline.biz



Google 's popularity as a social network has really grown in the past year. You may be wondering how did this happen. The following article explains how Google is a must for marketers.


Why Google+ is becoming a necessary social media channel for marketers by Chris Mead at "Tug".

The service has evolved to offer a growing user base, unique functionality and interconnectivity with other Google services.



In January 2013, the Global Web Index announced that Google+ had overtaken Twitter to become the second largest social network. Six months prior, many marketers may have had their reservations about setting up a Google+ page, but the network has gained traction – and with good reason.

Given the rise of social search, marketers and large brands are now aware that Google has pushed the integration of many of its services such as YouTube, Google Maps, Android and others with Google+, making the social network integral to social media and search marketing campaigns.

Google+ boasts a sizeable 359m monthly active users and brand interaction has increased by 45.5% between Q2 2012 and Q1 2013.

When logged into a Google account, searching for a brand terms allows a connected Google+ page to appear on the right-hand side of the search listings (see the search results for Expedia as an example). The page appears regardless of whether you follow the page or not, and sits prominently in the right-hand sidebar. Since this placement (based around searches for brand terms) is free, easy to set up and quick to implement (brands need only add a small piece of code that connects their Google+ page to make the connection) it is highly advantageous and gives a quick data capture and community build element from natural search listings.

What this means is that Google+ has become a very serious player in a short period of time. Google have been careful to link the social network to search listings, ensuring that there is a clear reason for brands to integrate the service into their existing online marketing strategy for SEO.

Larger brands have already taken advantage of the social network by working directly with Google. For example, Topshop's well-documented usage of hangouts to stream live fashion week, and Burberry recently introducing its Kisses campaign. The uptake is not limited to the luxury industry however, with Cadbury having adopted hangouts early with a series of live events. Other noteworthy mentions include Coca-Cola andIntel, both boasting an established, content-rich presence on the social network.

Google+ is not like Facebook. In order to understand and define its purpose in your online marketing strategy it is important to embrace its uniqueness and individuality – no matter how similar the two may operate and look.

Gaining traction and interest is Google+'s Hangout, which has featured heavily on the network and is set to be integral to Android devices andGoogle Glass. A neat feature embedded within Hangouts is the ability to watch shared YouTube videos across the group. This allows users to share videos among industry experts. Hangout's also opening the door for more advanced uses including the "draw" tool to facilitate competitions. Real-time giveaways and competitions integrated into Google+'s Hangout functionality are becoming a reality thanks to the emerging live stream market and high volume of early adopters making use of the service.

The social network should already be viewed as a customer relationship network (CRM) channel – just as Twitter and Facebook may be to you now. When this does happen, you'll need to understand the nuances the platform offers, and how to use them to your advantage.

Google+ has fast become an integral component to online marketing campaigns, with larger brands already exemplifying the creative possibilities attributed to the social network. Currently the simplest reason to use Google+ is discoverability, given that your page can appear in the natural listings on Google. Yet the social network has evolved from a purely SEO beneficial channel to one where its growing user base, feature-rich environment (Hangouts, Communities) and interconnectivity with other Google services have re-aligned its importance within digital marketing.

http://www.guardian.co.uk/media-network/media-network-blog/2013/jul/24/google-plus-social-media-marketers

Ecommerce Website Development and Marketing News

Interesting article in the news how important it is that you realize what a well developed website can do for your business. With the internet your business is not just 9 to 5 it is 24 hours a day.  This is why you need a website that can handle customers when you are not able available.

If there is anybody here who is actually planning to start his own business,flaw detector manufacturers and suppliers. he should also consider doing online marketing and it is highly suggested that he should do so most especially if he wants to gather a lot of potential clients not only in the conventional way. Nobody can fully deny that, nowadays, everybody is always online every day and all through the night.HENGJIA INDUSTRY GROUP LIMITED is a professional and crowned promotion usbs, gift pen drive, usb sticks manufacturer in Shenzhen China.Our website:www.usbstickspromo.com. There may be some who would just look through various internet sites searching for something intriguing and find new knowledge. But, almost all people today are going shopping on the information highway trying to find what they need and what they want. Because of shopping on the web, many people who are into business advertising different products and/or services should consider ecommerce website development so that he can market his products and/or services not just domestically but offshore as well and collect more potential clients.

With a web page of his own, not only he can attract potential customers near his own city but he can also attract several customers, possibly, from several countries as well. He may not know it but there might be some person thousands of miles away from him who are looking for a particular product and it so happen that he is also marketing the same product.



Additionally, if he has his own web site and would fully utilize his online business, it's highly suggested that he should go for ecommerce website development and should try to spend time, a great deal of money and lots of effort on it so he can reach to millions of people all over the world faster. One can just imagine the amount of people who are interested in his various products and/or services,These Premium electronic cigarette flavors brands give smokers an alternative smoking option. All of IVG's electronic cigarette brands contain no smoke, no secondhand smoke, no tar and no tobacco. right? For sure, he is going to enjoy huge sales revenues, right?

When one is talking about web site development to boost his business online undertakings, there are many different points that he needs to ponder over and needs to always keep in mind.

First on the list of these various things is that a web site should also be handled like an ordinary department store. This means that the virtual store owner must also spend a lot of time, effort and money in pampering up his webpage to make it look so very good and very attractive to the visitors who can be potential clients. This is where website designing comes in.

Aside from web development, it is also highly recommended that he should concentrate on creating different articles that are informative and relevant to his business and that can aid visitors be totally informed of what is being promoted on his website. This is one of the very vital parts of internet site development wherein the owner of such web page can inform his readers and/or website visitors and make them understand what the
webpage is all about and to find out if what they wanted or needed is available.


When talking regarding ecommerce website development,pcb manufacturers-Cheer Time Manufacturer Of rohs pcb assembly,PCB Quick Turn,PCB QUICK WASH etc. one should really spent a lot of time, money and effort most specifically when trying it out for the first time. But, there are many people who would hire someone to do this job for them.I get rid of a rubber hose shop in being thinking that the Toulouse centre is Midica's. I am in there my centre , live in, you are not that driving and it are face to face easy to get to be obliged to face, that discovering Cheap Surveillance Security Cameras in me than speaking is that other had better speak is generally expensive, shop but self it be in the past go to there. Truthfully, it is not difficult in finding somebody since, these days, there are many different Business Process Outsourcing or BPO companies on the Net that has a battery of professionals who can do this type of work for anybody who will contract out to these outsourcing solutions companies or firms.


Link: http://needlebearing.sportsblog.com/post/116884/catapulting_electronic_business_via_ecommerce.html