How Often Should You Upgrade Your Website? Part 6 of 6

Search Engine Optimization (SEO) used to just concentrate on a few key words and how they were utilized in your website. Today there is much more involved in developing your SEO strategy. For instance, social media is now a major component of search engine algorithms, or a simpler was to say it – it pays to be popular.

Search engines are looking for key words, key phrases, how many times your website is visited, how many cross links do you have from other websites, and where do you rank from a social media perspective. You also need to ask yourself what geographic areas you want your website optimized within. Locally, statewide, regionally, nationally, or globally? Typically the smaller the area, the easier it is to optimize your website and improve your search engine ranking.

We have seen a trend lately of companies not paying attention to SEO due to the degrees of difficulties being added to the algorithms. We cannot caution enough against this practice as search engines are still the No. 1 method of seeking info on the web. We know it can be a daunting task to keep up, which is why we offer a monthly, quarterly, semi-annual, or annual SEO of your site for very reasonable costs.

Contact TCG today for a no obligation review of how we can help with your SEO strategy.