2012 State of Online Video

The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to a recent SundaySky report.

Take a look at these jaw-dropping stats:

• 456.6 million content videos were watched. 
• 105.4 billion video ads were viewed. 
• 182 million users were watching videos

Factors in video's soaring popularity in 2012 may have included the London Olympic games (159 million videos were streamed) and the 2012 US presidential campaigns (which spent a combined $78 million on video ads).

Videos, however, aren't just for newsworthy events such as the Olympics and presidential campaigns. Videos that are personally relevant also matter to viewers: Viewers spent 2.5 times more time watching personally relevant short-form videos than other videos, and emails that contain personally relevant videos boast a 40%-60% open rate.

To help illustrate the state of online video in 2012, SundaySky created the following infographic.

The collective findings and data in the 2012 State of Online Video Report are from Adap.TV, comScore, Forrester, Nielsen, Pew Internet, SundaySky's upcoming 2013 Smart Video Index, and other sources.

Source: MarketingProfs