Among three leading
social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the
most effective source of leads for B2B companies, according to data from HubSpot.
In a study of 3,128
HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion
rate of 2.60%, on average. That's four times higher than the average
visitor-to-lead rate for Twitter (0.67%) and seven times higher than the
average rate for Facebook (0.39%).
Moreover, LinkedIn is
growing faster than Twitter and Facebook. Though LinkedIn now ranks behind
Twitter and Facebook in monthly user activity, LinkedIn is growing at a much
faster rate than both social networks, according
to separate research from Compete. LinkedIn
attracted some 28.1 million unique visitors in March 2012, up 7.3% from 26.2
million in February, and up 60.7% from 17.5 million one year earlier.
By contrast, Twitter attracted 42.0 million
unique visitors Twitter in March, up 35.5% from 31.0 million visitors a year
earlier. Facebook attracted 169.9 million
visitors in March, up 20.7% from 140.7 million a year earlier.
About the data: Findings are based on data from 3,128 B2B
HubSpot customers that generated traffic and leads from social media in 2011,
collected via the HubSpot system.
Source: MarketingProfs
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ReplyDeleteMilecore Technologies
Linked is a big source of Business to business activities . It have a huge benefit to do so well as a business man.
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ReplyDeleteBusiness Management
Create sure your record is precise and up up to now. If you are using it simply for interacting B2B you don't have to have a 'double opt-in' record, merely have the appropriate information.
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