www.wired.co.uk
Andy Yates of Real Business gives us the strategy it takes for this 17 year old to be a financial success.
1. Find a real problem and a worthwhile solution
For
Nick D’Aloisio the problem was wasting hours trawling the internet for
decent content. He wanted an easy way to access key information quickly.
His solution saved people time and effort. Yahoo!
serves content to hundreds of millions of users - that is a lot of time
and effort that can be saved and the reason they snapped up the
business.
Successful entrepreneurs find a big enough problem - big
enough that people will pay to solve it. Pay to ease the pain or to be
able to do something better and more productively.
If you can find
something that is better than the competition, or better still, a new
way of doing things that disrupts the current market, then you have
answered the first question on "Who wants to be an internet
millionaire".
2. No pain, no gain
Becoming an
internet millionaire is hard work (especially if you have to fit your
A-Levels in, too). I have yet to meet any entrepreneur who gets their
product right first time. The idea has to be tweaked and perfected. Old
plans are thrown out, new ones tested.
D'Aloisio’s original
product needed a fair amount of seed investment to turn it into Summly.
It didn’t happen overnight and, no doubt, involved a lot of blood, sweat
and tears (and, if my kids are anything to go by, the odd teenage
tantrum).
Customer testing can be a testing time for any business -
but it is vital. Then, when you find what people will buy, what will
really ease the customer’s pain, it is well worth it.
3. Think big
To
make a million you have to find somebody to buy your business. And
buyers are only likely to stump up their cash if the problem you are
solving is big enough. There is nothing wrong with lifestyle businesses
that can support you, your colleagues and your family. But buyers are
not looking for lifestyle businesses. They are looking for scale and the
ability for a business to make big in-roads into a large potential
market.
In other words, do enough people really need and want your product?
On
its own, an online or mobile app is not a business (a mistake too many
people make) - but you can certainly build a business out of the right
app.
In other words, if you want to make it big, think big.
4. Get by with a little help from your friends
In
reality, most internet businesses don’t have huge barriers to entry and
competition could be just around the corner. However, generating PR and
buzz can be a great differentiator. D’Aloisio appears to be a past
master at this - highly impressive for one so young.
After his original product was named "App of the week" by Apple
he caught the eye of a venture capital firm, which in turn led to some
celebrity backers, including Stephen Fry, Ashton Kutcher and Yoko Ono,
no less. Basking in the limelight of high-profile backers helped his app
get more than a million downloads after its launch.
Getting noticed, getting networked and standing out in a very crowded market is crucial.
5. Don’t think about the money
Yes,
I know this point is ironic given the title of this article. But money
is not the primary driver of many entrepreneurs. It is the buzz of
success, the sense of achievement, the desire to see a product out there
and change the status quo.
Put all your energy into getting the
product right and grasping the opportunity rather than dreaming of
untold riches and counting the money in your own head. If the business
is strong, your chances of making money are strong - but lose focus and
you may lose the prize.
Asked what he would do with the money
D’Aloisio said he wanted to buy a new pair of trainers and a computer.
After that he was a bit stumped. All his time and effort had gone into
business reality, not dreams.
D’Aloisio got so much press because
he is one of an all too rare breed in the UK - a young internet
millionaire. And it is not just internet millionaires we are lacking. I
would love to see so many more successful business people.
So, a
parting thought: come on, entrepreneurs across the UK (young and old
alike). I hope the D’Aloisio story eggs you on to real and deserved
success of your own.
http://realbusiness.co.uk/article/22293-who-wants-to-be-an-internet-millionaire_22293
Wednesday, July 31, 2013
Tuesday, July 30, 2013
Website Domains Are About to Change in a Big Way!
danieldlaine.com
We have grown accustomed to seeing to the right of the dot in domain addresses "com", "net"," info" ,"org",etc. The options in our domain names are going to be huge. Network Solutions is already posting on their website "Hundreds of New Domains Are Coming"
The purpose of this change in domains is for companies and organizations to have the opportunity get the right targeted audience for your endeavors.
For example : www.mikesmarket.florist When a person is searching on the web they will know that Mike's Market is specifically a florist and not a produce market.
What is your opinion of this change in DOMAINS?
http://newtlds.networksolutions.com/Interest
Monday, July 29, 2013
Website Templates by MotoCMS
Moto CMS Now Include a Wide Variety of Customizable HTML Templates.
MotoCMS, creators of the simple and intuitiveMotoCMS website builder, proudly announces the addition of HTML templates to its already extensive collection of beautiful and user-friendly templates. Featuring both HTML and Flash options, users can browse the entire selection of website templates by MotoCMS or select only the template type they wish to use.
Designed for both the seasoned professional and the newbie creating his or her first website, the website templates powered by MotoCMS are created with the principles of simplicity and functionality in mind. However, what users gain in ease of use, they do not lose in style and design. Each MotoCMS template is sleek, cutting-edge, highly professional, and creates a website that customers can be proud of that showcases their products, designs or services in a beautiful way.
According to an article on the website, "Since the moment we started developing complete solutions for website development and management, all our efforts were directed at building a truly convenient and user-friendly content management system for websites, starting from online business cards to complex portals. And we want our customers to get a real masterpiece in the end, but not a template half-finished product created only for profit."
The drag and drop website builder makes creating a website simple, with widgets available with every template. These highly-functional choices include Google Maps, drop down menus, photo and video galleries, Buy Now button, an advanced contact form and more. In addition, the built-in mobile editor allows users to build and create a mobile-friendly version of their site easily and quickly. With over 1,500 designs in a wide variety of categories, MotoCMS has the right design for anyone looking to make a website their own.
Now with the choice of searching Flash templates, HTML templates or both, customers can find exactly the type of site they want by look and feel as well as design. Each template is available to preview, and customers can build and try their website for free for 30 days.
About MotoCMS
Moto CMS is the powerful and feature-rich website builder that allows its users to make professional, beautiful and mobile friendly websites. Each template has an integrated admin panel through which users can easily customize and manage their MotoCMS websites in a matter of clicks. The templates collection includes more than 1,500 templates in a variety of categories.
Thursday, July 25, 2013
Why Does Terradon Communications Use Kentico CMS Desk for Website Development?
TCG uses Kentico CMS because we can give customers a dynamic website with many options in order to communicate well to the viewers in which they are focusing in their business plan.
Kentico CMS is an enterprise Web Content Management System and Customer Experience Management System that provides a complete set of features for building websites, intranets, community sites and e-commerce solutions on the Microsoft ASP.NET platform. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, multisite management and it ships with 40 modules, 340 configurable Web parts and source code available.
Kentico Software (http://www.kentico.com) helps clients create successful dynamic websites, intranets, community sites and e-commerce solutions using Kentico CMS for ASP.NET. It's committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has offices in the United States (Nashua, NH and Seattle, WA) and United Kingdom (Reading).
Web Content Management Software Leader, Kentico CMS, announced in early July that Gold Partner BlueModus was recognized as a top 10 website in June for its responsive mobile engineering and web development with Martini (http://www.martini.com).
According to BlueModus President, Dave Baumgarten, “Martini needed a site that provided an upscale experiential interface, but did not want to sacrifice responsive behavior or the capability for its markets to translate the site to a specific region.” To achieve this, BlueModus leveraged Kentico as the Web platform. Working with Exposure, a UK-based design agency, the website takes users through the Martini products and drinks, using an HTML5 approach to display products with lighting effects to highlight the imagery provided in these sections.
For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10956536.htm
Wednesday, July 24, 2013
Is Google Making Its Mark With Social Media?
igetpaidonline.biz
Google 's popularity as a social network has really grown in the past year. You may be wondering how did this happen. The following article explains how Google is a must for marketers.
Why Google+ is becoming a necessary social media channel for marketers by Chris Mead at "Tug".
The service has evolved to offer a growing user base, unique functionality and interconnectivity with other Google services.
In January 2013, the Global Web Index announced that Google+ had overtaken Twitter to become the second largest social network. Six months prior, many marketers may have had their reservations about setting up a Google+ page, but the network has gained traction – and with good reason.
Given the rise of social search, marketers and large brands are now aware that Google has pushed the integration of many of its services such as YouTube, Google Maps, Android and others with Google+, making the social network integral to social media and search marketing campaigns.
Google+ boasts a sizeable 359m monthly active users and brand interaction has increased by 45.5% between Q2 2012 and Q1 2013.
When logged into a Google account, searching for a brand terms allows a connected Google+ page to appear on the right-hand side of the search listings (see the search results for Expedia as an example). The page appears regardless of whether you follow the page or not, and sits prominently in the right-hand sidebar. Since this placement (based around searches for brand terms) is free, easy to set up and quick to implement (brands need only add a small piece of code that connects their Google+ page to make the connection) it is highly advantageous and gives a quick data capture and community build element from natural search listings.
What this means is that Google+ has become a very serious player in a short period of time. Google have been careful to link the social network to search listings, ensuring that there is a clear reason for brands to integrate the service into their existing online marketing strategy for SEO.
Larger brands have already taken advantage of the social network by working directly with Google. For example, Topshop's well-documented usage of hangouts to stream live fashion week, and Burberry recently introducing its Kisses campaign. The uptake is not limited to the luxury industry however, with Cadbury having adopted hangouts early with a series of live events. Other noteworthy mentions include Coca-Cola andIntel, both boasting an established, content-rich presence on the social network.
Google+ is not like Facebook. In order to understand and define its purpose in your online marketing strategy it is important to embrace its uniqueness and individuality – no matter how similar the two may operate and look.
Gaining traction and interest is Google+'s Hangout, which has featured heavily on the network and is set to be integral to Android devices andGoogle Glass. A neat feature embedded within Hangouts is the ability to watch shared YouTube videos across the group. This allows users to share videos among industry experts. Hangout's also opening the door for more advanced uses including the "draw" tool to facilitate competitions. Real-time giveaways and competitions integrated into Google+'s Hangout functionality are becoming a reality thanks to the emerging live stream market and high volume of early adopters making use of the service.
The social network should already be viewed as a customer relationship network (CRM) channel – just as Twitter and Facebook may be to you now. When this does happen, you'll need to understand the nuances the platform offers, and how to use them to your advantage.
Google+ has fast become an integral component to online marketing campaigns, with larger brands already exemplifying the creative possibilities attributed to the social network. Currently the simplest reason to use Google+ is discoverability, given that your page can appear in the natural listings on Google. Yet the social network has evolved from a purely SEO beneficial channel to one where its growing user base, feature-rich environment (Hangouts, Communities) and interconnectivity with other Google services have re-aligned its importance within digital marketing.
http://www.guardian.co.uk/media-network/media-network-blog/2013/jul/24/google-plus-social-media-marketers
Tuesday, July 23, 2013
Ecommerce Website Development and Marketing News
Interesting article in the news how important it is that you realize what a well developed website can do for your business. With the internet your business is not just 9 to 5 it is 24 hours a day. This is why you need a website that can handle customers when you are not able available.
If there is anybody here who is actually planning to start his own business,flaw detector manufacturers and suppliers. he should also consider doing online marketing and it is highly suggested that he should do so most especially if he wants to gather a lot of potential clients not only in the conventional way. Nobody can fully deny that, nowadays, everybody is always online every day and all through the night.HENGJIA INDUSTRY GROUP LIMITED is a professional and crowned promotion usbs, gift pen drive, usb sticks manufacturer in Shenzhen China.Our website:www.usbstickspromo.com. There may be some who would just look through various internet sites searching for something intriguing and find new knowledge. But, almost all people today are going shopping on the information highway trying to find what they need and what they want. Because of shopping on the web, many people who are into business advertising different products and/or services should consider ecommerce website development so that he can market his products and/or services not just domestically but offshore as well and collect more potential clients.
With a web page of his own, not only he can attract potential customers near his own city but he can also attract several customers, possibly, from several countries as well. He may not know it but there might be some person thousands of miles away from him who are looking for a particular product and it so happen that he is also marketing the same product.
Additionally, if he has his own web site and would fully utilize his online business, it's highly suggested that he should go for ecommerce website development and should try to spend time, a great deal of money and lots of effort on it so he can reach to millions of people all over the world faster. One can just imagine the amount of people who are interested in his various products and/or services,These Premium electronic cigarette flavors brands give smokers an alternative smoking option. All of IVG's electronic cigarette brands contain no smoke, no secondhand smoke, no tar and no tobacco. right? For sure, he is going to enjoy huge sales revenues, right?
When one is talking about web site development to boost his business online undertakings, there are many different points that he needs to ponder over and needs to always keep in mind.
First on the list of these various things is that a web site should also be handled like an ordinary department store. This means that the virtual store owner must also spend a lot of time, effort and money in pampering up his webpage to make it look so very good and very attractive to the visitors who can be potential clients. This is where website designing comes in.
Aside from web development, it is also highly recommended that he should concentrate on creating different articles that are informative and relevant to his business and that can aid visitors be totally informed of what is being promoted on his website. This is one of the very vital parts of internet site development wherein the owner of such web page can inform his readers and/or website visitors and make them understand what the
webpage is all about and to find out if what they wanted or needed is available.
When talking regarding ecommerce website development,pcb manufacturers-Cheer Time Manufacturer Of rohs pcb assembly,PCB Quick Turn,PCB QUICK WASH etc. one should really spent a lot of time, money and effort most specifically when trying it out for the first time. But, there are many people who would hire someone to do this job for them.I get rid of a rubber hose shop in being thinking that the Toulouse centre is Midica's. I am in there my centre , live in, you are not that driving and it are face to face easy to get to be obliged to face, that discovering Cheap Surveillance Security Cameras in me than speaking is that other had better speak is generally expensive, shop but self it be in the past go to there. Truthfully, it is not difficult in finding somebody since, these days, there are many different Business Process Outsourcing or BPO companies on the Net that has a battery of professionals who can do this type of work for anybody who will contract out to these outsourcing solutions companies or firms.
Link: http://needlebearing.sportsblog.com/post/116884/catapulting_electronic_business_via_ecommerce.html
If there is anybody here who is actually planning to start his own business,flaw detector manufacturers and suppliers. he should also consider doing online marketing and it is highly suggested that he should do so most especially if he wants to gather a lot of potential clients not only in the conventional way. Nobody can fully deny that, nowadays, everybody is always online every day and all through the night.HENGJIA INDUSTRY GROUP LIMITED is a professional and crowned promotion usbs, gift pen drive, usb sticks manufacturer in Shenzhen China.Our website:www.usbstickspromo.com. There may be some who would just look through various internet sites searching for something intriguing and find new knowledge. But, almost all people today are going shopping on the information highway trying to find what they need and what they want. Because of shopping on the web, many people who are into business advertising different products and/or services should consider ecommerce website development so that he can market his products and/or services not just domestically but offshore as well and collect more potential clients.
With a web page of his own, not only he can attract potential customers near his own city but he can also attract several customers, possibly, from several countries as well. He may not know it but there might be some person thousands of miles away from him who are looking for a particular product and it so happen that he is also marketing the same product.
Additionally, if he has his own web site and would fully utilize his online business, it's highly suggested that he should go for ecommerce website development and should try to spend time, a great deal of money and lots of effort on it so he can reach to millions of people all over the world faster. One can just imagine the amount of people who are interested in his various products and/or services,These Premium electronic cigarette flavors brands give smokers an alternative smoking option. All of IVG's electronic cigarette brands contain no smoke, no secondhand smoke, no tar and no tobacco. right? For sure, he is going to enjoy huge sales revenues, right?
When one is talking about web site development to boost his business online undertakings, there are many different points that he needs to ponder over and needs to always keep in mind.
First on the list of these various things is that a web site should also be handled like an ordinary department store. This means that the virtual store owner must also spend a lot of time, effort and money in pampering up his webpage to make it look so very good and very attractive to the visitors who can be potential clients. This is where website designing comes in.
Aside from web development, it is also highly recommended that he should concentrate on creating different articles that are informative and relevant to his business and that can aid visitors be totally informed of what is being promoted on his website. This is one of the very vital parts of internet site development wherein the owner of such web page can inform his readers and/or website visitors and make them understand what the
webpage is all about and to find out if what they wanted or needed is available.
When talking regarding ecommerce website development,pcb manufacturers-Cheer Time Manufacturer Of rohs pcb assembly,PCB Quick Turn,PCB QUICK WASH etc. one should really spent a lot of time, money and effort most specifically when trying it out for the first time. But, there are many people who would hire someone to do this job for them.I get rid of a rubber hose shop in being thinking that the Toulouse centre is Midica's. I am in there my centre , live in, you are not that driving and it are face to face easy to get to be obliged to face, that discovering Cheap Surveillance Security Cameras in me than speaking is that other had better speak is generally expensive, shop but self it be in the past go to there. Truthfully, it is not difficult in finding somebody since, these days, there are many different Business Process Outsourcing or BPO companies on the Net that has a battery of professionals who can do this type of work for anybody who will contract out to these outsourcing solutions companies or firms.
Link: http://needlebearing.sportsblog.com/post/116884/catapulting_electronic_business_via_ecommerce.html
Monday, July 22, 2013
Tips For Writing on the Web
What is your goal when writing on the web? Is it to showcase your intelligence or is it to inform people of interesting or helpful facts to a specific group? Knowing the audience in which you are writing for is imperative for success. Below is a an article for advice on writing on the web.
Most users visit a web page for 10-15 seconds. In that brief time, 80% will skim the page for keywords they already have in mind. Therefore, before you begin writing web content, it’s important to understand your audience and anticipate what content and keywords they’re trying to find.
Adhering to the following guidelines will improve your web content:
1. Make your text easy to scan
2. Cut your content down to basics
The biggest mistake writers of web content make is providing too much content and introductory text. In general, cut your print text by at least 50% and use the following guidelines:
3. Write accessible link phrases
Accessible link phrases should differentiate links on the same page and be understood easily when read out of context. In general, links should:
4. Write short headlines
Users can generally only process several words at once, so generallyshorter headlines are better.
Headlines should:
Headlines should:
Most users visit a web page for 10-15 seconds. In that brief time, 80% will skim the page for keywords they already have in mind. Therefore, before you begin writing web content, it’s important to understand your audience and anticipate what content and keywords they’re trying to find.
Adhering to the following guidelines will improve your web content:
1. Make your text easy to scan
- Put the most important information at the top of the page.
- Use plenty of embedded links, subheadings, bullets, lists, anchors, etc., to break up your text.
- Use tables, numbers, and charts to convey information visually when you can.
2. Cut your content down to basics
The biggest mistake writers of web content make is providing too much content and introductory text. In general, cut your print text by at least 50% and use the following guidelines:
- Web writing should be clear, concise, and direct.
- Write at a 6th- to 8th-grade reading level.
- Always try to write in first or second person.
- Whenever possible, stick to facts.
- Use active verbs and concrete words whenever possible.
- Try to avoid jargon, abbreviations, technical terms, and cleverness.
- Keep paragraphs short and stick to one main point at a time.
- Sentence structure should be simple and varied.
3. Write accessible link phrases
Accessible link phrases should differentiate links on the same page and be understood easily when read out of context. In general, links should:
- be brief and descriptive
- provide information even when read out of context
- explain what the link offers
- not deal with the mechanics of the site
- not include phrases such as, "Click here for more info"
- identify a new document type if not html (i.e. PDF, DOC, XLS)
4. Write short headlines
Users can generally only process several words at once, so generallyshorter headlines are better.
Headlines should:
Headlines should:
- be concise and direct
- be able to stand on their own or be understood out of context
- avoid jargon, abbreviations, cleverness, and technical terms
- be search engine friendly. Visit our SEO Guidelines for more information.
Friday, July 19, 2013
Five Website Strategies for 2013
Do you have any strategies for your website development? There is a lot of competition out there and you may need some advice to help your sites get noticed.
Once considered a calling card for your business or an online brochure, websites have now evolved into a visually packed battle ground for businesses. If you think your marketing is just fine with your standard website, think again! There’s a good chance your standard website just won’t be compelling enough in the new year. Make your web strategy a priority in 2013 by implementing these five trends.
1. Support Mobile Devices
If you haven’t updated your website to support mobile devices, this should be your top priority in 2013. People are accessing your website from a multitude of devices – including smartphones and tablets – at a record pace. The easiest way to support all devices is implementing responsive web design, which enables your website to be viewed on nearly any device. If your website is more complicated, consider creating a separate mobile website or creating a mobile application. Not sure if you’re ready for mobile? Test your website to check for mobile compatibility.
2. Make your Website a Place to Stay
Websites need to be more than just a home page and a list of services. Effective websites have become interactive playgrounds, using video and games alongside striking images and intelligent content. Make your website a place where people come for a long visit. Websites that entertain and educate the audience are much more effective than the traditional sales pitch.
3. Provide Great Content Marketing
With the numerous changes to search engine algorithms, you need to provide fresh content on your website on a regular basis to compete and be found. Strive to create relevant, timely content that people find valuable and ultimately want to share. And sharing is one of the best ways to drive traffic and obtain new, high-quality leads.
4. Tell Your Story Visually
The amount of information that people are accessing in any single day is staggering. Visual storytelling, often through infographics, is quickly becoming a popular way to communicate with viewers. A strong visual element allows visitors to scan information and absorb the data quickly. It’s a great way to get your information and website shared on social networking too.
5. Reignite Your Email Marketing
With the number of smartphones on the market, people have access to email instantly. Rethink your email marketing strategy with the ideas of social, local and mobile. Focus on segmenting your email list based on the preferences and locations of your subscriber, and send out information that is easy to view and digestible on the go. Be sure to make your email list subscription a focal point of your website to build subscribers.
http://parkbenchdigital.com/blog/5-website-strategies-2013/
Once considered a calling card for your business or an online brochure, websites have now evolved into a visually packed battle ground for businesses. If you think your marketing is just fine with your standard website, think again! There’s a good chance your standard website just won’t be compelling enough in the new year. Make your web strategy a priority in 2013 by implementing these five trends.
1. Support Mobile Devices
If you haven’t updated your website to support mobile devices, this should be your top priority in 2013. People are accessing your website from a multitude of devices – including smartphones and tablets – at a record pace. The easiest way to support all devices is implementing responsive web design, which enables your website to be viewed on nearly any device. If your website is more complicated, consider creating a separate mobile website or creating a mobile application. Not sure if you’re ready for mobile? Test your website to check for mobile compatibility.
2. Make your Website a Place to Stay
Websites need to be more than just a home page and a list of services. Effective websites have become interactive playgrounds, using video and games alongside striking images and intelligent content. Make your website a place where people come for a long visit. Websites that entertain and educate the audience are much more effective than the traditional sales pitch.
3. Provide Great Content Marketing
With the numerous changes to search engine algorithms, you need to provide fresh content on your website on a regular basis to compete and be found. Strive to create relevant, timely content that people find valuable and ultimately want to share. And sharing is one of the best ways to drive traffic and obtain new, high-quality leads.
4. Tell Your Story Visually
The amount of information that people are accessing in any single day is staggering. Visual storytelling, often through infographics, is quickly becoming a popular way to communicate with viewers. A strong visual element allows visitors to scan information and absorb the data quickly. It’s a great way to get your information and website shared on social networking too.
5. Reignite Your Email Marketing
With the number of smartphones on the market, people have access to email instantly. Rethink your email marketing strategy with the ideas of social, local and mobile. Focus on segmenting your email list based on the preferences and locations of your subscriber, and send out information that is easy to view and digestible on the go. Be sure to make your email list subscription a focal point of your website to build subscribers.
http://parkbenchdigital.com/blog/5-website-strategies-2013/
Top 10 Best Practices for Multilingual Websites
Worldwide communication is at the fingertips of business websites. In America alone the Hispanic language is on many products that we purchase on a daily basis. Learning what makes a great multilingual website is important in the business website marketing. The following article will be of great help to you.
1. Language: Online communications must address the language preferences of users. The use of machine or automatic translations is strongly discouraged even if a disclaimer is added. If government agencies decide to use software assisted translation, have the translation reviewed by a qualified language professional before posting it to the website to ensure that the translation correctly communicates the message.
GobiernoUSA.gov, the trusted source for government information in Spanish, offers users a complete experience in the Spanish-language. Content, navigation, and all functionalities and features in GobiernoUSA.gov are in Spanish.
2. Culture: Conduct user research to understand the cultural considerations for your target audience. Regardless of language used, the online experience must be culturally relevant to achieve an emotional connection with the audience.
Although GobiernoUSA.gov and USA.gov, its English-language counterpart, have the same structure and look and feel, the Spanish site offers content, images, and a color scheme that resonates with the Hispanic community.
3. Access: Enable users to find your multilingual website via prominent access on the English site. Access to multilingual websites should be made available on the global navigation on the top right of every English page.
The Federal Trade Commission provides the "En español" link as part of their global navigation on their English site.
4. URL Strategy: Use a stand-alone, dedicated URL for marketing and search engine optimization purposes. That URL can then re-direct to another one more in line with your agency URL convention.
The Social Security Administration uses http://www.segurosocial.gov to market and drive traffic to their Spanish language site.
5. Comparability and Maintenance: Ensure that your multilingual website provides a comparable user experience to your English site. Plan for regular updates and maintenance to ensure that your multilingual website remains comparable to the English site.
The Centers for Disease Control and Prevention (CDC) provide a comparable experience on the English and Spanish sites through consistent maintenance of site content and experience.
6. Users' expectations: Manage user expectations by providing notice when a user is going to navigate to an English-only area, external website, or require a special program or software to view an application.
EPA.gov's Spanish site denotes English-only content by putting "en inglés" next to links only available in English.
7. Toggle: Enable users to toggle between comparable content or features on the English and multilingual websites if available.
Users on MedlinePlus and MedlinePlus en español can go back and forth between the English and Spanish sites on a page-by-page basis without having to go through the home page.
8. Online Features and Functionality: Provide interactive features and functionality on multulingual websites.
The CDC site in Spanish offers basic features such as Print and Email This Page and gives users the ability to subscribe to email alerts, RSS feeds, podcasts, and more.
9. Integrated Operations and Marketing: Integrate your multilingual website initiatives with internal infrastructure and external consumer touch points, and into your overall online-offline strategy.
GobiernoUSA.gov provides phone and email support in Spanish through 1-(800)-FED-INFO, as well as PSAs and other marketing materials in Spanish. In addition, GobiernoUSA.gov is an integral part of the overall online and offline strategy of the Office of Citizen Services in GSA. This was especially evident in 2007 when a name change and redesign were implemented at the same time for both USA.gov and GobiernoUSA.gov.
10. Online Marketing: Develop and execute a targeted multilingual online marketing program, including social media, and track results.
Many agencies conduct dedicated online outreach for their multilingual sites includingGobiernoUSA.gov, MedlinePlus en español, CDC.gov, and EPA.gov, among others. In addition, many of these sites are using social media tools to reach out to Hispanics: EPA's blog Greenversations has regular bilingual entries; CDC.gov offers RSS and podcasts; andGobiernoUSA.gov has a presence on facebook.com and twitter.com.
http://www.howto.gov/web-content/multilingual/best-practices
image: drupalbusinessdays.org
Prepared by GobiernoUSA.gov and Government Multilingual Websites Group based on theHispanic Online Best Practices developed by Lee Vann.
1. Language: Online communications must address the language preferences of users. The use of machine or automatic translations is strongly discouraged even if a disclaimer is added. If government agencies decide to use software assisted translation, have the translation reviewed by a qualified language professional before posting it to the website to ensure that the translation correctly communicates the message.
GobiernoUSA.gov, the trusted source for government information in Spanish, offers users a complete experience in the Spanish-language. Content, navigation, and all functionalities and features in GobiernoUSA.gov are in Spanish.
2. Culture: Conduct user research to understand the cultural considerations for your target audience. Regardless of language used, the online experience must be culturally relevant to achieve an emotional connection with the audience.
Although GobiernoUSA.gov and USA.gov, its English-language counterpart, have the same structure and look and feel, the Spanish site offers content, images, and a color scheme that resonates with the Hispanic community.
3. Access: Enable users to find your multilingual website via prominent access on the English site. Access to multilingual websites should be made available on the global navigation on the top right of every English page.
The Federal Trade Commission provides the "En español" link as part of their global navigation on their English site.
4. URL Strategy: Use a stand-alone, dedicated URL for marketing and search engine optimization purposes. That URL can then re-direct to another one more in line with your agency URL convention.
The Social Security Administration uses http://www.segurosocial.gov to market and drive traffic to their Spanish language site.
5. Comparability and Maintenance: Ensure that your multilingual website provides a comparable user experience to your English site. Plan for regular updates and maintenance to ensure that your multilingual website remains comparable to the English site.
The Centers for Disease Control and Prevention (CDC) provide a comparable experience on the English and Spanish sites through consistent maintenance of site content and experience.
6. Users' expectations: Manage user expectations by providing notice when a user is going to navigate to an English-only area, external website, or require a special program or software to view an application.
EPA.gov's Spanish site denotes English-only content by putting "en inglés" next to links only available in English.
7. Toggle: Enable users to toggle between comparable content or features on the English and multilingual websites if available.
Users on MedlinePlus and MedlinePlus en español can go back and forth between the English and Spanish sites on a page-by-page basis without having to go through the home page.
8. Online Features and Functionality: Provide interactive features and functionality on multulingual websites.
The CDC site in Spanish offers basic features such as Print and Email This Page and gives users the ability to subscribe to email alerts, RSS feeds, podcasts, and more.
9. Integrated Operations and Marketing: Integrate your multilingual website initiatives with internal infrastructure and external consumer touch points, and into your overall online-offline strategy.
GobiernoUSA.gov provides phone and email support in Spanish through 1-(800)-FED-INFO, as well as PSAs and other marketing materials in Spanish. In addition, GobiernoUSA.gov is an integral part of the overall online and offline strategy of the Office of Citizen Services in GSA. This was especially evident in 2007 when a name change and redesign were implemented at the same time for both USA.gov and GobiernoUSA.gov.
10. Online Marketing: Develop and execute a targeted multilingual online marketing program, including social media, and track results.
Many agencies conduct dedicated online outreach for their multilingual sites includingGobiernoUSA.gov, MedlinePlus en español, CDC.gov, and EPA.gov, among others. In addition, many of these sites are using social media tools to reach out to Hispanics: EPA's blog Greenversations has regular bilingual entries; CDC.gov offers RSS and podcasts; andGobiernoUSA.gov has a presence on facebook.com and twitter.com.
http://www.howto.gov/web-content/multilingual/best-practices
image: drupalbusinessdays.org
Thursday, July 18, 2013
Best Practices in Optimizing SEO Videos
The following article has great advice in using videos in providing information to potential customers for your business or organization.
www.internetsearchinc.com
The Best Practices in Optimizing SEO Videos
www.internetsearchinc.com
The Best Practices in Optimizing SEO Videos
SEO videos are a great way for you to expose your brand to users who are not familiar with your brand, your products or your services. All marketers and site owners continuously experiment with video as a way of intercepting their target markets. And because of this, we see more and more video-driven content surface on the Web. The popularity of video content on the web depends on the study or data you're reviewing and the results always vary.
Nowadays, there are a lot of vids out there that are useless and lacking in information in their content. Although there are a lot of great "How To" videos out there, there are still a lot of video footage that are just a noise and an interruption to those who are looking for useful and relevant information.
The growth of SEO videos has been quite explosive. Because of this significant growth, the need for online video optimization should take place. These are some best practices that one should consider when planning to optimize online vids.
1. Make sure that the clips of your videos are relevant and informative. You must ensure that your video gives useful and informative information. Vids that show step by step procedures are great while videos that express opinion about a specific topic can also be useful. Some videos that have nothing to do with your brand or service offering and also a general or vague one in nature will only confuse your audience. Save your viewer some trouble and don't upload for the sake of uploading a vid.
2. Give your video a catchy title - The best way to get users to view your vid is to give it a catchy title that should contain related key phrase which are relevant to your product, service or brand. This is one search engine optimization trick you can use.
3. Use your video as a portal to other contents on your website. You can upload some vids to Youtube and provide links back to your related content as well as other vid content on your website.
4. Optimize your video for important key phrases. Tag your vids with terms then, consider naming the file-name with terms in mind.
5. Provide transcripts of your vids. In order for your video to rank well, you need to give the search engines something to index and rank.
6. Keep your SEO videos to five minutes or less. Make sure your vid is just five minutes or less because if it's of long duration, it makes it boring to watch and your visitors might lose their interest in watching it.
7. Make use of a Video-Sitemap. Ensure that users and search engine spiders can find your content; and the easiest way to do this is by using video-sitemap on your site. Make sure you use important keywords in the anchor text links on your videos.
8. Brand your vids with Logo.
9. Offer the option to embed your SEO videos. You can allow the users to access the coding that will allow them to embed your video on their site or blog.
10. Allow your users to rate your Video. Let your users rate your vids because vids that have high ratings are the ones that users tend to favorite and save.
11. Submit your video to RSS.
The best way to optimize your vid content is to think about the user and the people you want to engage in your video. Don't just post a video just for the sake of posting it. Consider your audience. Keep in mind that SEO videos are also important factors for search engine optimization
Article :http://www.promotionworld.com/se/articles/article/130716-best-practices-optimizing-seo-videos
Subscribe to:
Posts (Atom)