2011 was an exciting year for the web.

We saw a fast and furious transition in website development.  New products such as 1&1, Go-Daddy, and Intuit lead consumers to believe that launching a website is as easy as turning on your computer.  Oh if it were only that easy.  There are many questions and concerns that should addressed when developing a website, such as:

·         What is the goal of you website?

·         How will you measure the results of your website?

·         Who is your target audience?

·         Is your website easy to navigate?

·         Will your website be found?

·         How secure is your website and its contents?

Unfortunately we have been called in after someone has attempted to launch their own site because:

·         The site had been high jacked and turn into a Russian prescription site or worse

·         The site had been hacked and content changed or erased

·         The site had not had any hits after launching

·         Hosting costs were much higher that advertised due to “add-ons”

·         The process actually took much longer than anticipated and the result was not as expected

Time, money, and frustration would have been saved if we had been involved at the outset.  As a start-up business you only have one chance to make a good first impression.  Are you willing to risk that first impression with a “do-it-yourself” website? 

As an existing business with a dated website, how do you compare to your competitors?  Are you taking advantage of the latest technology?

Contact for a free, no obligation consultation on the best way to design and develop your website.  We know the web, it’s all we do!

The Periodic Table of SEO Ranking Factors

There really is a science to Search Engine Optimization. Search engines reward pages that have the right combination of ranking factors – from key words to links. Thus Search Engine Land created the "Periodic Table of SEO Ranking Factors.” Whether you're an SEO newbie, or a seasoned pro, you'll want to take a look.

The table separates SEO "elements" into four broad categories:

On-the-Page SEO covers content, HTML and architecture with elements like:
• Research: Have you researched the keywords people may use to find your content?
• Titles: Do HTML title tags contain keywords relevant to page topics?

Off-the-Page SEO focuses on elements related to links, social networks, trust, and personal topics. For instance:
• Quality: Are links from trusted, quality or respected websites?
• Reputation: Do those respected on social networks share your content?

Violations: highlights spammy elements like:
• Stuffing: Do you excessively use keywords?
• Cloaking: Do you show search engines different pages than humans?

Blocking: includes a few variations on an element we all hope to avoid:
• Blocking: Have many people blocked your site from search results?

Source: Search Engine Land. http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO.pdf

Read more: http://www.marketingprofs.com/short-articles/2438/have-you-studied-the-periodic-table-of-seo-ranking-factors#ixzz1f8EbtHR9